Apple's First Digital Camera

During the holidays many of us gave and received the gift of photography.nDigital cameras, family portraits, and photo greeting cards, are all part the holiday tradition.nThe accessibility of digital cameras has helped to strengthen the importance of photography during family gatherings, but the prevalence of digital cameras has also helped make photography a year round event.nBefore there were digital cameras there was probably an aunt, uncle, mother, or father who took all of the families photos.nNow that digital cameras are inexpensive, easy to use, and included in most popular electronic devices people are taking more pictures no matter the time of year.

With devices like the iPhone and iPod Touch it is easy to see why Apple is such a popular consumer electronics company, but it is often overlooked that Apple is a giant in photography.nEvery mobile device Apple makes contains a camera. From the iPhone, iPod Touch, and iPad, to the entire MacBook lineup, Apple’s most popular products include a lens for capturing the world.nAt this time the iPhone is the most popular camera on Flickr, and it may be the most popular camera in the world.nBut Apple wasn’t always a huge success in photography.nStarting back in 1994 Apple released the first line of digital cameras aimed at consumers, and failed miserably at gaining brand recognition or marketshare.nJust like the Newton MessagePads, released at the same time, Apple’s QuickTake line of digital cameras were a series of products developed before their time.

QuickTake 100

The QuickTake 100 was Apple’s first foray into photography, and the first digital cameras consumers could take home and connect to their personal computer.nReleased in January 1994 the QuickTake 100 was designed by Kodak in the United States and built by Chinon Industries in Japan.nIts unique shape resembles the pair of futuristic binoculars Luke Skywalker used to gaze across the sands of Tatooine in the first Star Wars movie.nWeighing one pound, the QuickTake 100 originally sold for $749.

Marketed as easy to use, the QuickTake 100 had a built-in flash, but no focus or zoom controls.nShutter speed was limited from 1/30th to 1/175th of a second, and the camera’s available apertures fell into the f2.8 to f16 range.nAll settings except for the flash, timer, and resolution were chosen automatically.nIt was powered by three rechargeable AA batteries that could last for 120 shots, and included a Macintosh style serial cable for connectivity.nThe viewfinder was optical, and the built-in LCD screen was for status information only.nCaptured images had to be viewed on a Mac using the included QuickTake software.

The QuickTime 100 was capable of storing up to eight photos at 640×480 resolution, 32 photos at 320×240 resolution, or a mixture of both sizes on its 1MB Flash EPROM.nThe QuickTime 100 had no upgradable memory.nAll photos were stored with 24 bits of color in a proprietary QuickTake PICT format that can not be easily read in Mac OS X.nEvery photo taken with the QuickTIme 100 had to later be converted into a JPEG, TIFF, or BMP before they could be shared.nThe QuickTake 100 produced photos with quality similar to today’s most primitive camera phones.

QuickTake 150

In 1995 Apple released the QuickTake 150, an improved version of the QuickTake 100 that featured a macro photography add-on lens, PC compatibility, and support for TIFF, BMP, PCX, and JPEG using the included PhotoFlash software.nPhotoFlash was an early ancestor to today’s iPhoto.nIt allowed for the easy organization, enhancement, and publishing of photos from a single application.nWith PhotoFlash images could be captured on a QuickTake camera and sent directly to a computer using the built-in serial connection.nBy controlling the camera from the attached computer many businesses used QuickTake cameras to take employee photos for IDs or security badges.nThe QuickTake 150 sold for $700 replacing the QuickTime 100.

QuickTake 200

The QuickTake 200) was a dramatic departure from the binocular form factor of previous QuickTake cameras.nBuilt by Fujifilm for Apple Computer, the QuickTake 200 offered a substantial improvement in image quality by addressing the shortcomings of earlier QuickTake cameras.

Instead of a 1MB Flash EPROM, the QuickTake 200 shipped with a 2MB removable SmartMedia card.nApple sold an optional 4 MB card, and even larger capacity cards were available from third-party vendors.nRemovable media cards allowed QuickTake 200 users to take more photos before returning to their computer to offload images.nInstead of saving photos in a proprietary PICT format the QuickTake 200 recorded all of its photographs as PC compatible JPEGs.nThe QuickTake 200 was restricted to the same 640 x 480 maximum resolution as earlier QuickTakes, but the lossy JPEG compression meant more photos could be saved in the same amount of space.

Unlike previous QuickTakes the 200 could focus on one of three specific ranges without the need of add-on lenses.

  • Close-Up: 3.5 to 5 inches
  • Portrait: 17 to 35 inches
  • Far: ~ 35 inches to infinity

This made pictures sharper even if there was no discernible increase in sensor quality over earlier QuickTake models.

The 1.8 inch LCD viewing panel greatly improved the usability of the camera.nInstead of returning to a desktop computer to view your images the QuickTake 200 could show you what shots you had already taken, and a live preview of images yet to be captured.nFor the first time in the QuickTake’s history, shots could be deleted individually from the camera without the need of a computer, and exposure and composition could be judged before the photo was taken.nThe 1.8 inch LCD viewing panel replaced the integrated optical viewfinder found on earlier QuickTakes, but a snap-on viewfinder was also included.nThis optional viewfinder was especially useful for shooting a series of photos because of the slow 30fps refresh rate of the 1.8 inch LCD viewing panel made tracking moving subjects difficult.

Another QuickTake first was the 200’s user selectable aperture modes.

nThe QuickTake 200 has two aperture settings (light settings).nThe user can switch between f2.2 and f8.0. f2.2 is used in low light settings and f8.0 is used in bright light.nIf the camera thinks you are underexposing or overexposing the image, it will warn you by suggesting you switch to the opposite aperture setting.n

By the time the QuickTake 200 shipped in 1997 Apple had already abandoned the photo software business.nThe QuickTake 200 shipped with Adobe PhotoDeluxe 1.0 to enhance images, Adobe PageMill 2.0 to create web pages, and PictureWorks NetCard 1.0 to send Internet postcards.

The QuickTake 200 was considered a good overall camera in 1997, but Apple was not a familier brand in the photography market.

nTraditional photography equipment makers like Canon, Kodak, and Nikon began to flood the market with brands that consumers more readily associated with photography.nFurthermore, even though the QuickTake cameras were all Windows compatible given the right drivers and cables, in the mid 1990s Apple was extremely paternalistic and increasingly viewed as a niche player so the QuickTake cameras never really gained a reputation as being anything more than a Macintosh peripheral.n

Apple sold the QuickTake 200 for about a year before Steve Jobs discontinued the QuickTake line of cameras in an effort to streamline operations and focus all the Apple’s resources on reviving the Macintosh.

In many ways the QuickTake camera is like the Newton MessagePad.nA product released before its time, that would invent an industry, but ultimately die at the hands of Steve Jobs before being reborn as an essential technology in Apple’s modern day success.

Bond Phone

In the late 2000's the original iPhone was the best phones money could buy, but it wasn’t necessarily the best phone for British Secret Agent James Bond.

For one, the iPhone 2G was too flashy. Its broad aluminum back, shiny chrome Apple logo, and large illuminated 3.5 inch screen attracted too much attention in a time when multitouch smart phones were new and noticeable. If Bond pulled that phone out in a crowd during his Quantum of Solace mission, everyone would have taken notice.

In addition, the iPhone 2G was locked to the carrier on which it was sold. A decision that caused all sorts of controversy in Europe, and a clear problem for a Secret Agent traveling to exotic locales across the globe.

Third, the first two versions of the iPhone were issued with a miserable two megapixel fixed-focus camera. It is hard to imagine how a British spy would make use of such a terrible camera with no flash, no autofocus, no face detection, and no video recording.

Finally, Sony, not Apple, has been 007’s preferred patron of technology product placement in all of Bond’s most recent adventures. MI6’s choice of Sony Ericsson phones in Die Another Day, Casino Royale, Quantum of Solace, and Skyfall, might have something to do with the fact that Columbia Pictures, a subsidiary of Sony Pictures Entertainment, distributes the films.

No, the iPhone 2G would not have been a suitable Bond Phone for the release of Quantum of Solace in October 2008. Instead Q Branch issued Bond the Sony Ericsson C902. A more than capable quad-band, Java-based world phone, with a five megapixel camera, and a few extra surprises.

For the past thirty days I have been using the C902 myself, and although it is not as timeless as my Omega Seamaster diving watch, it still manages to make an impact where style and technology are concerned.

Unboxing

I purchased a brand new, unlocked, Sony Ericsson C902 for a little over $100 off of eBay,1 with the hopes of conducting a “Stephen Hackett Experiment” of my own. I have gone more than a month without a smartphone before, but this time I wanted to try something with a little more 007 style.

In its day the C902 was a premium phone, that cost over $549 MSRP. By the fit and finish of the box alone you can easily tell the C902 was a luxury product. They don’t package phones with this level of care, or this many accessories anymore.

Inside the black piano gloss box, I found the C902 presented at the center of a cardboard cutout depicting a picturesque lake scene. After the phone was taken out, and the cut out removed, the remaining space was broken up by two separate boxes. One containing the phone’s accessories, the other paperwork and software.

As I mentioned before the C902 comes with a generous amount of accessories. There was a USB cable with proprietary Sony Ericsson docking connection on one end. There was a separate power plug with an integrated Sony Ericsson docking connection cable included. I quickly found out I could the use the C902’s USB cable to charge my phone using the USB port on my computer. But the small white USB power adapter that comes with the iPhone wasn't enough to charge the C902. Including both the USB cable and the power adapter was a nice touch, and allowed me to charge my phone from two different locations without bringing Sony’s proprietary power charger along with me.

One downfall of the Sony Ericsson proprietary dock connector, is that it is also the only place one can attach headphones to the phone. The included adapter comes in the form of a long cable with a mic/3.5mm headphone jack on one end, and the Sony Ericsson dock connector on the other. You can answer the phone using the provided bottom on the Mic, just like you can with an iPhone. The included headphones come with a relatively short cable to compensate for the adapters already generously long reach. The C902 can playback MP3 and AAC files, but I don’t expect to be listening to much music with this phone considering its peculiar headphone arrangement that can’t be used then the phone is charging.

The last accessory I found in the box was a Memory Stick Micro (M2) to USB adapter. The USB end of this adapter slides out like the blade to a pocket knife, and although the adapter is made of plastic, it has a fit and finish worth of any MI6 issued gadget. With only 160 MBs of internal storage, it was important that Sony choose an expandable memory format for the C902, and even more generous that they included a 1 GB card and optional adapter along with the C902. I just wish they hadn’t relied on the proprietary Sony Memory Stick Micro (M2) format, and choose Micro SD instead.2

Accompanying the box of accessories was a similar sized box of paperwork and software. Just like most electronics from the late 90’s that shipped with a plethora of paperwork, Sony Ericsson decided to continue the tradition by including an assortment of useless warranty cards, manuals, and getting started guides with the C902. I never opened the included Suite of PC software for transferring pictures and music to the C902, because the phone mounted as a USB storage device the first time I plugged it into my computer. Sony could have saved a lot of space and paper by loosing the junk mail.

Construction

Up until the iPhone 4 I could have said the Sony Ericsson C902 is the best made phone I have ever owned. Despite its deminished size compared to most smart phones, it has a reassuring weight that cannot be easily ignored.

The top of the phone is dominated by the 240 x 320 pixels, 2.0 inches(~200 ppi pixel density) display. The bottom by a directional pad, six navigation buttons, and a twelve key keypad that after one month of use, continues to feel firm to the touch. The back of the phone is clad in painted metal.

The Sony Ericsson C902 came in four colors, “Swift Black, Luscious Red, Titanium Silver, Cinnamon Bronze.” I choose the “Swift Black” model, although Bond’s phone in Quantum of Solace was “Titanium Silver.”

All along the sides of the phone is one of the C902’s most distinct features, raised metallic edges. Like the handle of a gun, these edges give the C902 extra grip that can easily be appreciated when the fate of the world hangs in the balance.

Keyboard

It has been such a long time since I have used a conventional twelve key keypad for typing on a phone. I swore I would never do it again. It took me close to ten minutes of staring at my C902, and repeatedly pushing the keypad, before I realized how to type on this thing.

There are two typing modes — predictive and repetitive. Using the predictive mode you can press the number key with the corresponding letter once and move on to the next character in the word. Sony Ericsson’s predictive software will figure out what word you are trying to type with amazing accuracy. Using the repetitive mode you must press the number key with the corresponding letter several times to cycle to the character you wish to enter. Both methods are tedious, and I couldn’t imagine Bond taking the time to write a lengthy letter to Moneypenny using the C902.

On the lower left hand side, opposite the proprietary Sony connection, I found the C902’s camera shutter button and volume rocker. I don’t like the position of either of buttons, I think they should be up towards the top, like the iPhone. Also the dock connector really needs to be on the bottom of the phone. No one wants to try to listen to music, type, or answer a call with a dock adapter sticking into the palm of their hand.

I learned to type on the Sony Ericsson C902 by entering my personal contacts during my flight to the Memphis Tennessee St. Jude Marathon.3 Short of an old outdated iSync plugin, I couldn’t find any other way of syncing my friends phone numbers to the C902.

As you learn to trust the predictive software typing common names and English words becomes easier. Just don’t try addressing an email, or entering a URL. No wonder BlackBerry with their full QWERTY keyboards were so popular back in the day.

Software

The Sony Ericsson C902 is a 2G device in the States, but capabilities, not speed will prevent you from getting the most out of your data plan while using this phone. The web browser is old-school NetFront. Navigate up and down, link to link, and hope the website you want to visit has a WAP version.

Email is possible, but I was unable to get iCloud’s IMAP settings to work in the C902. Instead I forwarded all of my personal, and work email to a POP account I setup for the C902 to check periodically every four hours. I was able to get SMTP to work with my POP account, but like I said before, unless you are a whiz with a twelve key keypad, you will not be sending very many emails from the C902.4

In addition to the thousand entry contact list, and basic email capabilities, the Sony Ericsson C902 includes a vibrate mode, text and multimedia messaging, a calendar, a task list, a notepad, a timer, a stopwatch, an alarm clock, a calculator, and a speakerphone. The C902 isn’t a smartphone, but it offers a nice assortment of advanced options like Bluetooth with a stereo profile and remote control options, PC syncing, a file manager, USB mass storage, integrated GPS, and a code memo for storing sensitive information.

A basic RSS reader, and podcast catcher is also included, but good luck entering all of those addresses without an OPML import.

The C902’s music player (MP3 and AAC files) isn’t officially a Walkman player, but it might as well be. Settings include an equalizer, playlists, stereo widening, Sony’s Mega Bass, and shuffle and loop modes. The interface is minimalist, but functional. There are no visualizations, but the player supports album art. Just keep in mind that it won’t recognize every song it plays. Other features include an FM radio, TrackID, and support for audio books and podcasts. Getting music on the phone is as easy as drag and drop.

Camera

The Sony Ericsson C902’s killer features are hiding in plain sight, and behind a pull out slider. Pull the top of the phone up, and a five megapixel camera, complete with xenon flash, and portrait mirror is exposed. As the lens is revealed the C902 instantly switches to camera mode, illuminating eight blue touch controls previously concealed along the edge of the display.

These controls can be used for setting the camera mode between still, video, and playback, as well as focus, shooting mode, scenes, timer, and flash. The slider motion still feels solid after a month of use, and I appreciate how the it hides and protects the lens from scratches. Without knowing, you can not easily tell the C902 is also a camera, making it the perfect spy phone.

The touch controls might seem like a gimmick at first, but they provide quick adjustment to the cameras most used settings without having to dive deep into menus. I wish more consumer level cameras included such touch sensitive controls among the edges of their displays to make up for their lack physical knobs, switches, and dials.

Not only does the Sony Ericsson C902 control better than the iPhone 2G, but it also takes better pictures. I found exposure of tough situations like the setting sun, superior on my Sony Ericsson C902 than on competing camera phones like the iPhone 4S.

The C902 was the first in Sony’s line of Cybershot camera phones, and the attention to photographic details and features shows.

You can take pictures in four resolutions, from 5 megapixels down to simple VGA. Editing options are more than generous. They include face detection, an autofocus, a macro setting, an infinite mode (disables the autofocus for pictures taken at a distance), a self timer, five white balance settings, an adjustable brightness meter, four color effects, two quality settings, a 16x digital zoom, an image stabilizer, and Sony Ericsson’s BestPic feature (for taking nine shots in rapid succession). There are even four different shutter sounds, but no silent option

With a firm grip, a five megapixel sensor, and a real shutter button it is hard to discount the C902’s camera functionality. The resolution may not be as high as today’s smart phones, but the available options are more plentiful. With the C902 in your hand, you feel like you are holding a real camera. Getting your photos onto a computer is as easy using Bluetooth, USB, or the included Memory Stick Micro (M2) adapter. I just wish there was a better cloud sync option. We are all spoiled in the modern age of Instagram.

Conclusion

Between its stylish good looks, ample accessories, tough construction, and secret spy cam, you can easily see why the Sony Ericsson’s C902 was Bond’s phone of choice in Quantum of Solace. It may not have the extensibility of a modern smartphone, but for taking pictures, sending quick messages, receiving email, and just plain talking on the phone it is a great choice.

The unlocked C902 makes a great alternative to carrying a smartphone while traveling abroad, and its 9 hour 2G talk time will impress you when you realize you don’t have to charge it every night.

I only wish more of the C902’s menus could benefit from the innovative touch controls hiding beside the display, and the predictive keyboard knew what I wanted to type before stumbling with the keypad.5

Just imagine if Siri was available on a small, light, stylish phone like the Sony Ericsson C902. Now that really would be a Bond phone.


  1. I didn’t splurge for the Sony Ericsson Limited Edition James Bond C902 with an eerie picture of Daniel Craig in the box.
  2. Sony announced on June 1, 2009 that M2 support in Sony Ericsson phones would be dropped in favor of microSD.
  3. There is still time to donate.
  4. Apparently their is the option to sync the C902’s Address Book, Email, and Calendar with Exchange, but I could never get it to work with my work email.
  5. A standard micro USB connector, and headphone jack would have also been appreciated.

Bond Watch

When you think of a Bond Watch, what comes to mind? Style, luxury, sophistication? Perhaps the actor who played James Bond in your favorite 007 movie, or maybe the over-the-top gadgetry that made the Bond Watch a trademark of the 007 films from the late 70's and early 80's?1 No matter your initial reaction, or the concealed gadget inside, we can all attest to the coolness of the 007 timepiece. A symbol for the man every boy wants to grow up to be, and the confidence every grown man wishes he could achieve.

As an avid Bond fan I have collected all of the movies,2 read all of the books, and played most of the video games.3 Not one for props, memorabilia, or firearms, I thought my Bond collection was complete. It wasn't until I became jealous of my friend's Omega Seamaster, that I realized owning an authentic Bond Watch could be within my future.

The first step in buying a Bond Watch is figuring out which watch to buy. In the movies Bond wore everything from a Rolex Submariner, to a digital Seiko. Of course for me growing up in the James Bond meant Pierce Brosnan, and his ocean blue Omega Seamaster. What can I say I am a child of the 90's.

The Omega Seamaster 2531.80 Chronometer is the watch Pierce Brosnam wore in all of his Bond movies.4 It played such an important role in GoldenEye, Tomorrow Never Dies, and Die Another Day that it has become known as the definitive "James Bond Watch." Handheld lasers, and remote explosive detonators aside, I wanted this watch because of its recognizable face and sophisticated style. It is by far the nicest thing I own.

What I like most about my Seamaster is its color. Depending on the light it can either appear to be bright blue or deep black. The wave pattern on the face distributes light in mysterious ways. The skeleton hands provide a sophistication that is unique to this model of watch.

If you have never worn a Seamaster than you are missing out. There is something about the way the two-tone stainless steel bracelet drapes across your wrist. Nothing is as comfortable. Unlike leather it is impervious to moisture, and unlike the cheap links of other straps, it never pinches the skin.

A brand new Seamaster costs several thousand dollars, but due to a vibrant second hand market I was able to pick mine up at less than half the asking price.5 When it comes to the decision between Quartz and Automatic, I would spend the couple extra hundred dollars for the Chronometer. I didn't think it would make a difference, but I have grown to appreciate the steady ticking of the mechanical movement. It will never need a replacement battery.

I own very little in the line of luxury, but I bought my Bond Watch because it is a constant reminder of confidence.6 James Bond might be a fictional character, but his legendary confidence has captivated audiences for over 50 years. That is a quality money can't buy, and an heirloom I hope to pass on to future generations.


  1. And in my opinion the low point of the franchise.
  2. Skyfall is a must see by the way.
  3. GoldenEye being my favorite.
  4. Not true, he wore a quartz model Seamaster 2541.80 in GoldenEye, but that is just because Omega was being cheap.
  5. Just be sure to ask for the warranty, box, and papers.
  6. Not not features like the Helium Escape Valve, or water resistance up to 300 meters, but reliability and craftsmanship rarely go out of style.

Das Keyboard

I am spending more time on the PC these days; running Windows 10 and dialing into MIT’s Linux servers. My trusty Apple Extended Keyboard hasn’t been getting much use. Instead of taking the time to perform the obvious task or remapping my Apple keyboard, I decided to indulge my curiosity and purchase the Das Model S Ultimate Keyboard instead. I first heard about the Das Keyboard from Shawn Blanc, when he reviewed three different clicky keyboards for use on the Mac.

The Das Keyboard has two great things going for it. More than the other two keyboards, I prefer the tactile feel of the blue Cherry MX switches and the audio click of the Das. Since you don’t buy a mechanical keyboard for its aesthetics, for those looking to get a clicky keyboard, this is the one I would recommend.

I have tried a Tactile Pro in the past, and am a big fan of Apple’s Extended Keyboards from the last century, but I had never heard of the Das before Shawn recorded its clickiness for the all the web to hear. The Das Keyboard Model S Ultimate is the loudest keyboard I have ever used. It employs 104 German made gold plated Cherry MX Blue mechanical key switches to produce its signature clicky sound, and distinctive two stage feel. > The Blue switches are popular within the typing community because of the “clicky” tactile bump when the activation point is hit. The overall experience of Blue switches is very similar to typewriters, however, those around you might not be as big of a fan due to the audio feedback. The standard “clicky” versions of Das Keyboards utilize Blue switches.

Sharper than the click-clock sound of my Alps equipped Apple Extended Keyboard I, the Das Keyboard’s clicky key switches really come into their own when typing at high speeds. The Das is the Death Star or keyboards. Large, black, and glossy, The Das Model S Ultimate is the keyboard Darth Vader if he couldn’t get dictation in his meditation chamber. At almost three pounds, the Das Keyboard is almost as heavy as my Apple Extended Keyboard. Lacking the large “function key forehead” of Apple’s Extended, the Das features a more streamlined design that still dominates my desktop. Its extra long two meter USB cord means Ican layout your workspace any way I like, and its high-speed USB 2.0 hub allows me to sync and charge up to two devices including an iPad from the keyboard’s right side. I only wish the USB cable was was easier to conceal, and that there was a USB port on opposite side of the keyboard for South Poles like me. In order to get the maximum charge out of the Das you need to plug in both USB plugs that fork from the end of the Das’ extra long cable. Its massive size, and cabling requirements might make the Das a little too much for Ultrabook users who only have a single USB port on either side of their laptops. While some might call the Das keyboard “ugly,” I think the Das Model S Ultimate looks rather BAD ASS. > Just because it has mechanical switches, which were especially common from keyboards of the ‘80s and ‘90s, doesn’t mean it should also look like it’s been rescued from 20 years ago.

One of the things that makes the Das Model S Ultimate keyboard so BAD ASS is the fact it has no key cap inscriptions at all. Instead of the “horrendous” typeface Das uses on its other keyboards, the Ultimate models are free of markings, striking fear and awe into the hearts of everyone that passes by. Learning to type on an unmarked Das keyboard means learning to type stronger. I can no longer cheat by looking down at the keyboard to find those rarely used, out of the way characters. Before using the Das I found myself still looking down at my keyboard from time to time to regain confidence and make sure my finger reached the proper key. With the Das I am building the muscle memory all great typists have. For the first time since my high school typing class I make my fingers do the walking without looking down. I will admit I had to rethink some of my harder to type passwords after adopting the Das, but after two weeks of constant use I am surprised at how well I remember the QWERTY keyboard layout without cheating. The Das Model S Ultimate Keyboard fits its name. It is the ultimate typing tool for anyone who wants to develop muscle memory, build confidence, increase speed, and scare away onlookers with a inscription less keyboard and a BAS ASS clicky sound. I hate to retire my Apple Extended Keyboard, but ADB has been gone for over 16 years. It is time to make the switch.

Abandoned PowerBook G4

When I worked behind the Genius Bar in 2003 there was no Concierge, no booking system, no appointments, and no Genius Bar assistant to help people get in line. Instead there was a sea of faces, impatient customers waiting to be assisted. In the old first come first serve model for Genius Bar management, it was not uncommon for a Mac Genius to help three people at once while trying to hold down a conversation with several onlookers. People used to race to the Bar when the Store’s doors first opened, playing musical chairs with the bar stools, fighting for their place in line. I will admit after leaving Apple in 2006 I would have nightmares about the faces staring back at me across the bar, and the stress that came from managing the queue.

As one might expect the first come first serve method of Genius Bar management was not well liked among customers and Mac Genius alike. At some stores a Genius would maintain a paper list of the people waiting in line. At others a limit of how many customers could be helped in an hour was enforced. We tried calling people on their cell phones when a appointment was available, and handing out buzzers that would ring when it was time to return to the bar. As the Genius Bar’s popularity grew it became harder to manage the flow of people gathered around the Apple Store’s primary attraction. My Store manager insisted we help everyone, but sometimes there wasn’t enough time in the day. Because we were one of the first Apple Store’s in the North East with a free parking lot people came from as far away as Upstate New York to see us. It was sometimes impossible to help everyone.

One day during a busy Saturday morning at the Genius Bar, a customer came in complaining his 17 inch PowerBook G4 would not boot. He was too impatient to wait in line, and wanted to leave it with me so I could take a look at it. With very few exceptions we never took in a machine without first reproducing the problem in front of the customer. There are just two many open ended interpretations to computer problems, and in order to know what is really going on, a Mac Genius needs to confirm the issue with the customer first. Because he was unwilling to wait, and because I was unwilling to take his computer from him without a diagnosis, he purchased a brand new 17 inch PowerBook G4 instead. While he was leaving he asked me what I wanted to do with it.

“What do I want to do with what” I asked.

“My old computer” he replied.”

“If you don’t take it, I am just going to throw it in the trash.”

I didn’t believe he was serious, and I still had a long line of customers in front of me. So I just shrugged, and told him maybe he could bring it in another day.

On his way out I watched in horror as he shoved his old 17 inch PowerBook G4 into the mall garbage can just outside of the Apple Store. When I found a free minute, I excused myself from the bar, and quickly chased after him to retrieve the PowerBook and see which way he had gone. By the time I had his 17 inch PowerBook G4 safely in my hands he was gone.

At the end of the day, after my shift was over, I went back to the 17 inch PowerBook G4 to diagnose what was wrong. It was a second generation model with a 1.33 GHz processor, 512 MBs of RAM, a 80 GB hard drive, and a slot-loading 2X “SuperDrive.” At almost $3,000 new, it was a not a machine to be left in a mall trashcan. The only thing I could find wrong with it was bad stick of memory, and a quirky optical drive that required cleaning. It booted immediately after the RAM was replaced.

Using the receipt from his recent computer purchase I contacted the customer several times, letting him know his computer had been fixed, and was ready for pickup. He informed me he lived several states away and was not interested in picking it up. When I told him I could mail it, he declined saying he didn’t want it back. For a couple of months it sat in the Genius Room waiting for a pickup that would never come. I eventually took it home.