Egg Freckles

Harry McCracken “making sense of the most confusing new iPhone lineup ever“:

As the iPhone lineup has expanded in recent years, Apple has let go of that minimalist clarity. It seems less like an accident than a willful decision, and—since nobody at the company is likely to acknowledge the shift as a change in strategy with pros and cons—it’s up to us to figure it out for ourselves. Why has Apple released three new iPhones that are kinda similar and kinda different in ways that require explanation?

Harry has his own explanations for why Apple might want to standardize on the high-end iPhone X platform, but I think the message from Apple’s September 12th event is clear. If you are looking for a phone with a smaller screen, a phone with a headphone jack, or or a phone that costs under $400, Apple no longer makes an iPhone for you. In short, Apple has discontinued their entry-level iPhone SE in favor of larger phones that require additional adapters and cost upwards of $750.

As someone who doesn’t value his cell phone as much as the next Apple nerd, the iPhone SE has been an important product for me because of its price. The iPhone SE kept me invested in the iOS ecosystem, and enabled me to purchase a Apple Watch without approaching the ~$700 iPhone ASP I normally attribute to laptop computers. Now that an updated iPhone SE is no longer an option, I am evaluating alternative cell phone platforms. I am sure I am not alone.